What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Curry Subaru

Subaru and Curry Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Bringing Warmth and Love to Patients!  –  Daniela V

Curry Subaru and The CTWHV Chapter of the Leukemia & Lymphoma Society (LLS) have partnered to make a difference in the lives of people battling cancer in the Cortlandt, NY community. The partnership called Subaru Loves to Care provides warm blankets, kids’ craft kits and loving messages of hope and inspiration written by Subaru customers to patients fighting cancer at NY Presbyterian Hudson Valley Hospital. HUGE Thank you to Curry Subaru for donating 80 beautiful blankets and 30 craft kits to NY Presbyterian Hudson Valley Hospital to spread warmth to their patients. Patients are in the infusion center for hours at a time and these blankets keep them warm as they are going through treatments. The craft kits are a way to help patients and family members keep busy while they undergo treatment. On behalf of LLS and everyone fighting or in remission from cancer and the people who love them, huge and heartfelt thanks to Curry Subaru and the entire Curry Subaru family for joining the LLS mission to create a world without blood cancer.

Love Promise Delivery  –  Daniela H

On July 11, 2017 LLS staff member Daniela Hincapie and Maryann Torres from Curry Subaru (Cortlandt Manor, NY) met with Director of Marketing Ellen Bloom and her colleague Karen from New York Presbyterian/Hudson Valley Hospital to deliver 12 craft kits, 80 blankets and messages of hope. Ellen and her colleagues were honored to have been chosen for the second year in a row for this kind donation. The blankets are aimed to provide “warmth” to cancer patients undergoing treatment and we could not have found a better home for the blankets! Without Curry Subaru this would not have been possible; thank you guys for making a difference and putting a smile on someone’s face for your generosity and huge impact in your community!

Local Subaru delivers "warmth" to cancer patients  –  Courtney R

The Leukemia & Lymphoma Society was honored to join Curry Subaru for the delivery of their Love Promise Care Packages to New York Presbyterian/Hudson Valley Hospital. We delivered 100 blankets and 112 care cards (messages of hope) to their patients! The hospital staff couldn’t have been more thrilled to receive this donation. We were so excited to have the President of the hospital, Stacey Petrower, as well as the Vice President of Nursing, Bonnie Corbett, in attendance for the delivery. While we were bringing in all of the care packages, we saw a patient leaving from her treatment and decided to give her one of the care packages right away. She was so moved and appreciative to receive it, that one of the Radiology staff members came to take some boxes to immediately start distributing to patients in her office. It was such a moving experience to have the opportunity to see firsthand the genuine happiness these care packages brought to their patients. We want to give a huge thank you to Curry Subaru for making this all possible – and for having such a great impact in their community!